Who We Are







After three years of research, design and innovation, we showcase the “BLACK”, the latest factory of our group, among the most performing and advanced hair color factories in the world!



- Ten researchers in an efficient R&D laboratory
- Ten fully automated production lines
- Ten managers from three generations of the same family
- A quarter of a million pieces produced daily
- All our factories are certified with the SGS “Merit Award” ISO 9001:2015 - ISO 14001:2015 - ISO 22716:2007 - ISO 45001:2018
- Scientific Partnership and Safety Assessor
Dott. Prof. Luciano Privitera
University of Camerino (Italy)
University of Ferrara (Italy)